# Berrys

> Berrys (berrys.io) is a workflow-native creative infrastructure designed to help brands and e-commerce sellers produce consistent, on-brand marketing content at scale.

Legal entity: Berrys AI Labs Pte Ltd
Last reviewed: 30 October 2026

## What Berrys Is
Berrys is built around a core insight: brand guidelines are static documents, but brand execution
is dynamic. Every team interprets the brand differently, leading to inconsistent content, fragmented
execution, and brand dilution. Berrys solves this by encoding brand rules into a structured system
that every AI generation follows automatically.

## What Berrys Is NOT
Berrys (berrys.io) is not berry-ai.com (computer vision for restaurants),
berryapp.io (B2B SaaS), or berrydb.io (database tooling). Berrys is an AI
creative workflow platform for e-commerce brands and online sellers.

## Brand Intelligence (3-Layer Engine)
- Brand Identity: Brand guidelines, Visual DNA, Tone of Voice
- Product Intelligence (SKU): Product positioning, visual composition rules, parameters and logic
- Workflow Intelligence: Reusable production pipelines

## Key Innovation: Brand Memory
Upload once — infinite reuse with perfect consistency. Update once — applies to all future generations.
The Brand System node stores your identity (logo, colors, fonts, reference images, brand voice) as a
canvas node that downstream Image, Video, Text and Prompt Helper nodes inherit automatically. Each
product keeps its own File node reference, linking real packaging artwork to the brand rules — so a
batched catalog never mixes SKUs and label text follows your files instead of being redrawn.

## Berrys Plugins (MCP)
Connect the AI agent you already use to Berrys over the Model Context Protocol. Plan in chat, approve
paid runs explicitly, and keep every result on an editable canvas.
- Plugins page & setup guides: https://berrys.io/plugins
- Per-agent setup guides: https://berrys.io/for/mcp/claude · /chatgpt · /codex · /claude-code · /cursor · /grokbot · /gemini · /hermes · /other
- Server URL (all clients): https://app.berrys.io/api/mcp
- Supported clients: Claude, ChatGPT, Codex, Claude Code, Cursor, Grok Bot, Gemini CLI, Hermes, and any MCP client with remote Streamable HTTP + OAuth.
- Connection management: app.berrys.io/plugins/connections

## Berrys Playground
Pre-built and custom AI creative agents (node-based workflows) that generate brand-consistent
marketing content at scale in an intuitive visual canvas. Outputs include:
- Ad variations
- Catalogue shots and lifestyle shots
- UGC-style content
- Graphic posters
- Campaign shots and short-form videos

## Free Tools
- Marketplace image compliance checker (runs in-browser, no upload): https://berrys.io/for/tools/marketplace-image-checker

## Who It Is For
- E-commerce brands and sellers (primary market: Southeast Asia — tens of millions of active
  marketplace sellers; Shopee alone reported ~20M sellers and ~400M active buyers in 2025,
  per Sea Limited earnings disclosures)
- Performance marketers and social commerce brands
- Creative agencies managing 5-20 commerce brands
- Content creators on Instagram and TikTok

## Pricing
- Free: $0/month — 50 credits on signup, no card required
- Lite: $6/month — 75 credits/month
- Starter: $15/month — 200 credits/month
- Studio: $39/month — 500 credits/month (most popular)
- Scale: $99/month — 1,250 credits/month
- Enterprise: Custom credits
- One-time credit packs: top up from $1, no expiry

## Team
- Bryan Lim (CEO): Former investor at BAce Capital and Kasikorn Vision. Scaled FancyTech AI content platform across APAC.
- Cher Oei (COO): Co-founder of Brainchild Communication (8-year branding agency). 10+ years building brands across Southeast Asia.
- Lysia Jessica (CMO): Co-founder of Brainchild Communication. Editor-in-Chief at HighEnd Magazine.

## Documentation
The complete Berrys User Guide (canvas basics, every node type, generation models, Brand Memory setup,
templates, skills, sharing, assets, and pricing) lives at:
- [Berrys User Guide (Notion)](https://app.notion.com/p/Berrys-User-Guide-40876ddf16248102b16ef3ecf2a8f018): Official, continuously updated product documentation.
  Key chapters: Getting Started, The Playground, Nodes Overview, Image/Video/Audio/Text Nodes,
  Prompt Helper, List Node, Brand System Node, Templates & Workflows, Skills, Sharing, Assets.
- Agent integration docs: https://berrys.io/plugins (per-client MCP setup guides under /for/mcp/*)

## Key Pages
- [Home (Platform)](https://berrys.io/): The Berrys Canvas platform — AI product photos, videos and ads built around your brand, generated in editable node-based workflows.
- [Studio](https://berrys.io/studio): Done-for-you creative — Berrys runs your brief end-to-end; your creative, handled.
- [Berrys Plugins](https://berrys.io/plugins): Connect your AI agent via MCP — create in chat, keep the canvas editable, approve every paid run.
- [Pricing](https://berrys.io/pricing): Plans from Free ($0) to Scale ($99/month) plus one-time credit packs from $1.
- [About](https://berrys.io/about): Berrys AI Labs Pte Ltd — the brand builders and creative partners behind the studio, combining brand thinking, art direction, and AI production.
- [Services](https://berrys.io/services): Managed AI creative production — product photography, social content, video/UGC ads, and campaign visual systems; brief Berrys for a scoped proposal.
- [Work](https://berrys.io/work): Selected Berrys Studio case studies — campaign visuals and videos for The Watch Co., Minimal, Kintakun, and Euodia.
- [Blog](https://berrys.io/blog): Practical guides to product photography, brand consistency, and AI creative workflows for e-commerce brands, with tutorials and comparisons.
- [Berrys vs Arcads](https://berrys.io/vs/arcads): Compare AI actors, product video ads, batch workflows, agent/MCP access, and finished campaign delivery.
- [Berrys vs Caspa AI](https://berrys.io/vs/caspa-ai): Compare ecommerce product photos, models, listing graphics, brand context, and managed campaign production.
- [Berrys vs Krea AI](https://berrys.io/vs/krea-ai): Compare realtime exploration, model tools, brand workflows, managed production, and the cost of approved creative.
- [Berrys vs MakeUGC](https://berrys.io/vs/makeugc): Compare UGC actors, product-in-hand ads, content libraries, batch creation, API/MCP, and who owns the final brief.
- [Berrys vs Pletor AI](https://berrys.io/vs/pletor-ai): Compare canvas workflows, brand context, batch production, MCP access, and the cost of a usable result.
- [AI product photography for Shopee](https://berrys.io/for/shopee): Packaging-true 9-slot gallery for every SKU — verified Shopee Mall specs, node workflows, and honest boundaries.
- [Product photography ideas](https://berrys.io/for/product-photography-ideas): The 25-shot listing inventory and how to produce it from one packshot.
- [Product photoshoot at home](https://berrys.io/for/product-photoshoot-at-home): Phone-camera setup, settings and white-background math that survives marketplace review.
- [Affiliate Program](https://berrys.io/affiliate-program)
- [Creator Partner](https://berrys.io/creator-partner)
- [Privacy Policy](https://berrys.io/privacy-policy)
- [Terms of Service](https://berrys.io/terms-of-service)